When Apple first created the iPad it was to mixed reviews of its utility, function, and purpose. Was it just an oversized iPhone? Was it just for games? Was it Apple’s big mistake? After the launch of the original iPad the sales numbers settled this one for us definitively. For 2010 Apple shipped an estimated 10 million units in the U.S., easily outpacing the original iPhone. With the breakaway success of the iPad other manufacturers are rushing to get in on the action and carve their piece of the tablet market. Early estimates indicate global sales of 44 million units for FY’11 are being reported by IDC, with early estimates for 2012 reaching as high as 70 million units. Tablet sales are expected to take outpace the sale of Netbooks for 2012.
This is great news for the promotional products industry. All of these units are going to need cases, screen protectors, chargers, car chargers, and other accessories. Targeting these products and opportunities will present great opportunities to increase sales with your existing customers, and show potential prospects that you are ahead of the market and proactively serving their needs. Being the first to show a client a new product or idea puts you in the drivers seat. No longer are you a vendor, but you are a now a partner, presenting them with new items and ideas to increase their brand awareness and help drive their marketing initiatives. When evaluating products keep these 2 pointers in mind:
- Any iPad accessories are HOT! Apple’s iPad is still 90% of the market. Examples: cases , chargers, screen protectors, etc.)
- Products that will work with any tablet. ( keyboards, stylus etc.)
Have you seen our hottest new iPad accessory? Introducing the TS01 – Stylus. Will work with any capacitive touch screen ( iPod touch, iPhone, iPad, Android, etc).