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Archive for July, 2011

2 profitable products that you can sell to Pharma clients RIGHT NOW.

Monday, July 11th, 2011

The Pharma guidelines enacted in 2009 put a huge crimp on ad-specialty sales across the US. Many companies saw their revenues cut dramatically, and were forced to reinvent themselves overnight to respond to the changes created by the new guidelines. The guidelines are voluntary and they boil down to 2 basic rules regarding the sale of technology items. The basic rules are:

  1. The products must be used for educational purposes.
  2. The products can’t have any residual value (use)

With these limitations in mind we can recommend 2 HOT products for your pharma clients. These products are:

  • USB Flash Drives – In order to comply with the regulations USB drives must meet 2 important conditions:
    1. They must have content loaded that is educational in nature. This can be videos of drug usage information, prescribing info, contraindications, etc.
    2. The drive must have the educational data loaded and the entire drive has to be locked so that the content can’t be removed and nothing else can be stored on them(no residual value).

    It is important to consider that typically all this data is pretty small in size, and as the remaining space can’t be used you should buy the smallest capacity to fit the data that you are trying to load. This is typically 64MB for most of our clients.

  • Webkeys – A webkey looks like a USB drive, but instead of being able to store content, they hold a single URL, which is loaded on your internet browser when you plug the webkey into a USB port on your PC. For Pharma complance the URL needs to be pointed to educational content somewhere on their website. Webkeys have a couple of unique advantages which make them a VERY attractive alternative.
    1. Webkeys are typically quite a bit cheaper than a USB flash drive as there is no need for flash memory.
    2. Since a webkey points to a landing page on a website, the content can easily be changed after the units are shipped. Any changes made to the landing page are automatically changed the next time the user plugs the webkey into their PC.

The pharma changes definitely have caused a lot of heartburn in the industry, but fortunately, there are still many alternatives to sell into this HUGE market. If you have pharma clients or prospects, keep these points in mind to grow your business.

Want to sell more? 2 tips to ride the tablet wave.

Tuesday, July 5th, 2011

When Apple first created the iPad it was to mixed reviews of its utility, function, and purpose. Was it just an oversized iPhone? Was it just for games? Was it Apple’s big mistake? After the launch of the original iPad the sales numbers settled this one for us definitively. For 2010 Apple shipped an estimated 10 million units in the U.S., easily outpacing the original iPhone. With the breakaway success of the iPad other manufacturers are rushing to get in on the action and carve their piece of the tablet market. Early estimates indicate global sales of 44 million units for FY’11 are being reported by IDC, with early estimates for 2012 reaching as high as 70 million units. Tablet sales are expected to take outpace the sale of Netbooks for 2012.

This is great news for the promotional products industry. All of these units are going to need cases, screen protectors, chargers, car chargers, and other accessories. Targeting these products and opportunities will present great opportunities to increase sales with your existing customers, and show potential prospects that you are ahead of the market and proactively serving their needs. Being the first to show a client a new product or idea puts you in the drivers seat. No longer are you a vendor, but you are a now a partner, presenting them with new items and ideas to increase their brand awareness and help drive their marketing initiatives. When evaluating products keep these 2 pointers in mind:

  • Any iPad accessories are HOT! Apple’s iPad is still 90% of the market. Examples: cases , chargers, screen protectors, etc.)
  • Products that will work with any tablet. ( keyboards, stylus etc.)

Have you seen our hottest new iPad accessory? Introducing the TS01 – Stylus. Will work with any capacitive touch screen ( iPod touch, iPhone, iPad, Android, etc).

TS01 The Digit iPad Stlus


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